Since when it became "you pay for this service but we also reserve the right to sell your data" from "you pay for this service but without selling your data further"?

As the title says. There were times when you didn't need to worry about your personal data being sold to third parties since you were a paying customer. But it seems that many services / apps nowadays have a business model of "even though you pay monthly for the subscription, we still sell your data to advertisers and third parties so fuck you".

One example might be Netflix which in 2022 had ads inside (and for some regions it might …

customer data pay personal personal data privacy reserve sell selling service third third parties