PEPR '23 - Algorithmic Transparency in Personalized Advertising: Learnings from Building "Why Am I

PEPR '23 - Algorithmic Transparency in Personalized Advertising: Learnings from Building "Why Am I Seeing This Ad?"

Xuanting Cai, Rajesh Shenoy, and Anuj Gupta, Meta Platforms

In February 2023, Meta started rolling out the next iteration of the “Why am I seeing this ad?” product globally. This product was created nearly a decade ago to give people information about how ads are chosen to be shown across our applications. The update makes a step change in transparency by including information …

advertising february meta meta platforms next platforms product transparency