Do we have data on whether people actually care about user privacy? And why?

Hi everyone! I'm conducting research for a personal project, and I need help securing existing research articles, news, or surveys that indicate any trends or findings about consumer preferences towards user privacy. I've found this one study based in the UK, [https://www.ofcom.org.uk/\_\_data/assets/pdf\_file/0025/244168/online-experiences-tracker-waves-1-and-2-summary-report.pdf](https://www.ofcom.org.uk/__data/assets/pdf_file/0025/244168/online-experiences-tracker-waves-1-and-2-summary-report.pdf) but it doesn't seem to be conclusive. Based on what I've been learning from this community so far, a lot of people could either NOT care or could just be ignorant/not fully aware of the privacy risks or …

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