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The Hard Numbers on YouTube Shorts
April 10, 2024, 9:17 p.m. | Kaya Yurieff
The Information www.theinformation.com
Last week, we published a deep dive into YouTube, whose leaders are bringing a new focus on financial discipline at the expense of support staff that helped creators grow and manage their accounts.
That focus on the bottom line has raised the hackles of creators. But they could justifiably be more outraged about the slim financial payouts they’re receiving from Shorts, the TikTok rival that YouTube launched more than three years ago.
accounts creators deep dive discipline dive financial focus hard leaders line manage numbers shorts staff support week youtube
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