[Serious] How to explain social media pursuasion to my parents?

Serious question, as this is causing me much pain in my life. For background, I've been in IT Security since the 90s. Yeah, I'm old.

How do you explain social engineering tools and info-weapons like TikTok, or Facebook targeting ads/feeds, and all the fun social media tools that channel people into silos and echo chambers, and then weaponise them?

NOTE: I do not want to start a flame war about politics - all sides of politics use similar tools in …

ads channel cybersecurity engineering facebook fun info it security life media old parents people question security serious social social engineering social media targeting tiktok tools weapons