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Will Consumers Punish Vendors That Suffer a Data Breach?
Security Boulevard securityboulevard.com
If a new survey from API and application protection vendor ThreatX is accurate, a majority of U.S. consumers are less likely to work with a company following a data breach. At least, they claim that they are. The ThreatX survey highlighted consumers’ evolving attitudes toward data breach concerns and their purported willingness to pay more..
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