Which security baseline is best? Is there one?

CIS, NIST, Microsoft, etc. all have their own "security configuration baselines". Which one is used the most (OUTSIDE of government)? Why?

Bonus Question:
\- Which security compliance/configuration assessment tool is best or most popular in the industry? I'm aware Microsoft offers one. I also just learned of CIS-CAT® Pro which looks promising

I googled "Which security baseline is best" and couldn't find anything

cybersecurity security security baseline