What is the U.S. Cyber Trust Mark?

Consumers in the U.S. will soon see IoT devices sold with a strange little logo on the box called the U.S. Cyber Trust Mark. The label will be the equivalent of the Energy Star logo but for cybersecurity-conscious customers. It will be in the shape of a midlevel shield with a string of connected squares on it.  

While the Energy Star logo gives confidence to buyers who care about the environment, the U.S. Cyber Trust Mark will aim to provide …

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