What is a Merchant-Initiated Transaction, and Why is it Considered Low Risk?

Originally published by TokenEx here.Written by Anni Burchfiel, Content Marketing Specialist, TokenEx.A merchant-initiated transaction is a payment initiated by the merchant instead of the cardholder. These transactions are initiated on behalf of the customer based on an agreement between the merchant and the cardholder. Unlike customer-initiated transactions, cardholder authentication is not needed to make a payment. Although these payments proceed without cardholder authentication or action...

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