Web beacons on websites and in e-mail

There is a vast number of trackers, which gather information about users’ activities online. For all intents and purposes, we have grown accustomed to online service providers, marketing agencies, and analytical companies tracking our every mouse click, our social posts, browser and streaming services history. The collected data can be used for improving their user interfaces or the overall user experience, or to personalize ads.

There exist various types of trackers meant for collecting different types of information: advertising …

ads browser click companies data e-mail experience history information mail marketing mouse service service providers services social streaming streaming services trackers tracking types user experience vast web websites