Voice deepfakes are inkblots for consumers – they’re threats or entertainment

A recent marketing survey funded by a voice biometrics firm has found that a majority of respondents are concerned about the threat of deepfakes and voice clones.

The company, Pindrop, held a webinar to discuss the survey. Consumers surveyed were more likely to report feeling negative about voice cloning and deepfakes, but totals are not hugely lopsided. Synthedia performed the research.

Voice deepfakes can be detected with software, but the technology is still maturing, as Identt AI Technical Leader …

biometric r&d biometrics biometrics news biometrics research cloning consumers deepfake detection deepfakes discuss eab entertainment for consumers found marketing pindrop report survey synthetic voice the company threat threats voice voice biometrics voice cloning webinar