Using Clean Rooms and Synthetic Data to Reduce Fraud

There is an interesting duality in the world of identity. On one hand, businesses use consumer data to deliver personalized recommendations that increase the value of their services. From streaming services to grocery stores to online retailers, consumer usage data is captured and analyzed, then used to provide customized recommendations that encourage continued patronage. Most..

The post Using Clean Rooms and Synthetic Data to Reduce Fraud appeared first on Security Boulevard.

clean rooms consumer protection cybersecurity data data security financial services fraud fraud prevention security awareness security boulevard (original) synthetic data