To Save the News, We Need an End-to-End Web

This is part five of an ongoing, five-part series. Part one, the introduction, is here. Part two, about breaking up ad-tech companies, is here. Part three, about banning surveillance ads, is here. Part four, about opening up app stores, is here. Part five, about enshrining "end-to-end" delivery on social media, is here.

Once, news organizations enthusiastically piled into social media. New platforms like Facebook and Twitter were powerful “traffic funnels,” where algorithmic recommendation systems put …