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To Save the News, We Must Shatter Ad-Tech
Deeplinks www.eff.org
The news is in trouble. It’s not just the mass closures of newsrooms - it’s also the physical and ideological attacks on journalists.News websites are plastered with ads, but more than half of the money those ads generate is siphoned off by ad-tech companies, with the lion’s share going to just two companies, Google and Meta, whose ad-tech duopoly has allowed them to claim an ever-greater share of the income generated by ads placed alongside of news content. …
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