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The Hitchhiker's Guide to Facebook Web Tracking with Invisible Pixels and Click IDs. (arXiv:2208.00710v1 [cs.CR])
Aug. 2, 2022, 1:20 a.m. | Paschalis Bekos, Panagiotis Papadopoulos, Evangelos P. Markatos, Nicolas Kourtellis
cs.CR updates on arXiv.org arxiv.org
Over the past years, advertisement companies have used a variety of tracking
methods to persistently track users across the web. Such tracking methods
usually include (first-party) cookies, third-party cookies, cookie
synchronisation, as well as a variety of fingerprinting mechanisms. To
complement these tracking approaches, Facebook recently introduced a new
tracking method that attaches a one-time tag as a URL parameter (namely FBCLID)
on outgoing links to other websites. Although one-time tags do not seem to have
enough information to persistently …
More from arxiv.org / cs.CR updates on arXiv.org
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