The Digital Advertising Alliance: A Privacy Ally?

Any insights on this organization? I recently clicked on a “Do Not Sell or Share My Personal Information” button on the weather.com site and encountered the Digital Advertising Alliance, the advertising industry collaborative that facilitates opting out of certain “interest-based advertising” while attempting to convey that “relevant” advertising benefits consumers.

I don’t often come across arguments FOR surveillance capitalism.

The DAA runs the “[Your AdChoices](https://youradchoices.com/control)” program, where you can opt out of select companies’ tracking across web and app-based devices, …

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