The Bipartisan Digital Advertising Act Would Break Up Big Trackers

In May, Senators Mike Lee, Amy Klobuchar, Ted Cruz, and Richard Blumenthal introduced the “Competition and Transparency in Digital Advertising Act.” The bill, also called the “Digital Advertising Act” or just “DAA” for short, is an ambitious attempt to regulate, and even break up, the biggest online advertising companies in the world.

The biggest trackers on the internet, including Google, Facebook, and Amazon, are all vertically integrated. This means they own multiple parts of a supply chain - …

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