The battle against payment fraud really is a war and must be fought like one: Au10tix

Identity verification providers presented two marketing mindsets this week. The more predominant one was confident business as usual but the other was a sober realization of "stark" industry realities.

The business-as-usual crowd included Mastercard, whose market share has grown incrementally; Entersekt, which is buying market share; and the U.S. Payments Forum, whose members are weighing multi-factor authentication.

On the shaken side of things is automated ID-verification service firm Au10tix.

The company concluded its third-quarter identity fraud analysis by admitting …

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