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Summary Reports Optimization in the Privacy Sandbox Attribution Reporting API. (arXiv:2311.13586v1 [cs.CR])
cs.CR updates on arXiv.org arxiv.org
The Privacy Sandbox Attribution Reporting API has been recently deployed by
Google Chrome to support the basic advertising functionality of attribution
reporting (aka conversion measurement) after deprecation of third-party
cookies. The API implements a collection of privacy-enhancing guardrails
including contribution bounding and noise injection. It also offers flexibility
for the analyst to allocate the contribution budget.
In this work, we present methods for optimizing the allocation of the
contribution budget for summary reports from the Attribution Reporting API. We
evaluate …
advertising api attribution basic chrome collection conversion cookies flexibility google google chrome guardrails injection measurement noise optimization party privacy privacy sandbox reporting reports sandbox support third third-party