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Security Marketing Campaign of the Year | Palo Alto's We’ve Got Next
Aug. 22, 2022, 11:56 a.m. | Steve Zurier
SC Magazine feed for Strategy www.scmagazine.com
The ”We’ve Got Next” campaign delivers a simple message: whatever the next threat, challenge, or opportunity, customers can count on Palo Alto Networks. Partnering with visionaries that take the same forward-thinking approach in music, film, and sports, the campaign resulted in 136 million impressions in broadcast media and a stunning 97% video completion rate on YouTube.
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