Preventing AI-assisted deepfake fraud is becoming a major commercial industry

Deepfakes have become the latest technically challenging threat for the biometric security sector, as researchers and developers push fraud-protection tools and capabilities into new territory. But a mature threat also means the need for a mature market response, and as generative AI and deepfakes continue to evolve into ever-more sophisticated forms, the proposition for firms working in biometrics, digital identity verification and liveness detection is starting to mature into something lucrative.

The National Institute of Standards and Technology (NIST …

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