Power-up: Machine Learning and Data Engineering (R)evolution for Optimizing Marketing Efforts

One of the biggest challenges businesses face today is making sense of the vast amount of data they collect. Cybersecurity and bad data remain two other prominent areas of concern.

According to a report by IBM/Ponemon Institute, the data breaches in 2022 costed organizations across the globe whopping penalties summing to a total of 4.35 million. Moreover, another report by IBM substantiates that the annual cost of grappling with the odds of bad data in the US alone is $3.1 …

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