People Are Increasingly Choosing Private Web Search

DuckDuckGo has had a banner year:

And yet, DuckDuckGo. The privacy-oriented search engine netted more than 35 billion search queries in 2021, a 46.4% jump over 2020 (23.6 billion). That’s big. Even so, the company, which bills itself as the “Internet privacy company,” offering a search engine and other products designed to “empower you to seamlessly take control of your personal information online without any tradeoffs,” remains a rounding error compared to Google in search.

I use it. …

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