May 17, 2023, 3:25 p.m. | William McCurdy

Biometric Update www.biometricupdate.com


Music fans attending Michigan’s Pine Knob music festival will be able to use biometric technology to get their drinks faster, courtesy of TendedBar.

The Florida-based startup, launched in 2014, provides an automated bar service for events and festivals, utilizing biometric payments using facial recognition provided by computer vision firm Trueface, which it partnered with in January 2022.

The company’s offering has previously been employed at Professional Golf Association’s (PGA’s) Farmers Insurance Open in San Diego, at the Jacksonville Jaguars …

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