Our commitment to fighting invalid traffic on Connected TV

Posted by Michael Spaulding, Senior Product Manager, Ad Traffic Quality

Connected TV (CTV) has not only transformed the entertainment world, it has also created a vibrant new platform for digital advertising. However, as with any innovative space, there are challenges that arise, including the emergence of bad actors aiming to siphon money away from advertisers and publishers through fraudulent or invalid ad traffic. Invalid traffic is an evolving challenge that has the potential to affect the integrity and health of …

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