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Our commitment to fighting invalid traffic on Connected TV
Feb. 28, 2023, 2:55 p.m. | MalBot
Malware Analysis, News and Indicators - Latest topics malware.news
Posted by Michael Spaulding, Senior Product Manager, Ad Traffic Quality
Connected TV (CTV) has not only transformed the entertainment world, it has also created a vibrant new platform for digital advertising. However, as with any innovative space, there are challenges that arise, including the emergence of bad actors aiming to siphon money away from advertisers and publishers through fraudulent or invalid ad traffic. Invalid traffic is an evolving challenge that has the potential to affect the integrity and health of …
advertisers advertising bad bad actors challenge challenges digital entertainment fighting fraudulent manager michael money platform product product manager quality space traffic world
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