Online shoppers need stronger authentication to fight fraud this Christmas: Prove survey

Christmas is coming and so is the increased likelihood of online shopping scams. A new survey from digital identity company Prove shows that 81 percent of consumers are worried about being defrauded while shopping online this holiday season.

The survey was conducted for Prove by market research company Dynata over 1,000 U.S. consumers. Its findings show that the biggest Christmas boogeyman may be artificial intelligence-based frauds: A vast majority (84 percent) said that they were concerned about fraud such as …

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