One year later, Apple’s privacy changes helped boost its own ads business, report finds

A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature’s launch. Now over a year old, App Tracking Transparency, or ATT, reached mass adoption in June 2021, allowing for a comparative year-over-year analysis of the post-ATT mobile […]

One year later, Apple’s privacy changes helped boost its own ads business, report finds by Sarah Perez originally published on TechCrunch

ads africa android apple apple inc apps app-store business dsp europe facebook google ios marketing meta middle east online advertising operating systems own privacy report snapchat social media targeted advertising tc tiktok world wide web