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On the Robustness of Topics API to a Re-Identification Attack. (arXiv:2306.05094v1 [cs.CY])
cs.CR updates on arXiv.org arxiv.org
Web tracking through third-party cookies is considered a threat to users'
privacy and is supposed to be abandoned in the near future. Recently, Google
proposed the Topics API framework as a privacy-friendly alternative for
behavioural advertising. Using this approach, the browser builds a user profile
based on navigation history, which advertisers can access. The Topics API has
the possibility of becoming the new standard for behavioural advertising, thus
it is necessary to fully understand its operation and find possible
limitations. …
advertising api attack browser cookies framework future google identification navigation near party privacy profile robustness third third-party threat topics tracking user profile web web tracking