noyb files GDPR complaint against Meta over “Pay or Okay”

Today, noyb filed a complaint against Meta with the Austrian data protection authority. European users now have the “choice” to either consent to being tracked for personalized advertising – or pay up to €251.88 a year to retain their fundamental right to data protection on Instagram and Facebook. Not only is the cost unacceptable, but industry numbers suggest that only 3 percent of people want to be tracked – while more than 99 percent decide against a payment when faced …

advertising authority consent data data protection facebook files gdpr instagram meta noyb pay privacy protection retain today