New reusable ID and risk assessment tools give companies more power to fight fraud

San Francisco digital ID startup Persona is adding a passkey product to its suite of verification tools, allowing users to store Personal Identity Information (PII) that can be used for access across devices and browsers, says a press release.

Dubbed “Reusable Personas”, the tech is built on W3C and FIDO-approved passkey authentication, and will eliminate the need to re-submit personal information across multiple logins. “Once users opt in to create a Reusable Persona,” says the release, “the PII they …

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