New marketing for Worldcoin’s iris biometrics proposition

Tools for Humanity is updating the marketing of its Orb iris scanner. The five-pound chrome eyeball is being changed to make it look less intimidating.

In an interview with TechCrunch last week, Alex Blania, CEO of the company doing business as cryptocurrency firm Worldcoin, reportedly said new Orbs will look more like “an Apple product.” That probably doesn’t mean that each subsequent model’s chief new feature will be alternating large and small form factors.

Blania himself does not describe …

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