Neustar collaborates with Permutive to protect advertiser and publisher first-party identity data

Neustar, a TransUnion company, announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabric data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate securely without the use of third-party cookies or device IDs. The partnership safeguards advertiser and publisher first-party identity data to bring addressability, transparency and privacy … More →

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data identity industry news neustar party permutive protect transunion