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Mitek-sponsored study shows biometrics’ customer satisfaction boost
Jan. 12, 2024, 6:46 p.m. | Bianca Gonzalez
Biometric Update www.biometricupdate.com
A Mitek-sponsored IDC study on biometrics and customer satisfaction proposes that businesses across a range of sectors have improved their customer experience by adopting biometric authentication.
Biometric authentication has already been yielding customer experience benefits for organizations adopting it in several industries, the report shows.
Biometrics increased customer satisfaction by 8 percent for bank accounts at challenger banks and 22 percent for loans at traditional banks, both of which are particularly vulnerable to synthetic identity fraud attempts. Customer satisfaction …
authentication benefits biometric biometric-authentication biometrics biometrics market reports biometrics news businesses consumer adoption customer customer experience experience financial services fraud prevention idc industries mitek organizations report sectors sponsored study user experience
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