Missing the mark on messaging about retail facial recognition use sparks backlash

Clear communication about the use of biometrics in retail environments is even more important than in places like airports, at least from a business perspective. The retailers using facial recognition and the vendors supplying it, however, continue to struggle with their messaging to customers.

The sign-off on Facewatch’s use of live facial recognition in its in-store theft prevention system by the UK Information Commissioner’s Office was not as presented by the company, according to Big Brother Watch. …

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