Manchester City pilots "smart scarf" to collect fan data

Article from Ars: [https://arstechnica.com/gadgets/2022/07/manchester-city-wants-to-collect-fans-physiological-data-with-smart-scarves/](https://arstechnica.com/gadgets/2022/07/manchester-city-wants-to-collect-fans-physiological-data-with-smart-scarves/)

From the article:

>"The scarf records a range of physiological measures, including heart rate, body temperature, and emotional arousal—giving us concrete information to analyze how fans are feeling at different moments in the match," the page says.
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>The club eventually plans to use the collected data to make "curated, customized experiences," though it didn't specify what those experiences would be.

city data fan privacy smart