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LiveRamp enhances identity resolution services on Snowflake
Help Net Security www.helpnetsecurity.com
LiveRamp has expanded its partnership with Snowflake to upgrade its product capabilities built natively on Snowflake and increase data connectivity for next-generation, post-cookie marketing in the cloud. By building LiveRamp’s data activation solutions using Snowflake’s Native Application Framework, currently in private preview, along with easy-to-use marketer-friendly user interfaces, LiveRamp will allow joint customers to easily activate hundreds of marketing and media destinations directly from Snowflake. LiveRamp and Snowflake’s growing partnership offers a scalable data solution … More →
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application capabilities cloud connectivity cookie customers data framework identity industry news liveramp marketing media partnership preview private product resolution services snowflake solutions upgrade