Is this a misuse of the term "end-to-end encryption"?

Total noob to encryption here looking for clarification. I'm looking into cloud-based file sharing and while one website advertises their product as "End-to-end encrypted" saying this:

>End-to-end encryption: Storage encryption, encrypted communication and encryption during uploads and downloads

The actual security overview has this to say on encryption (software name replaced with XXX):

>Data Encryption
SSL connections and client-specific keys create a safe connection between client and server.
XXX always encrypts any transferred, stored, or processed customer data according to …

cloud cloud-based communication downloads encrypted encryption end end-to-end file file sharing name privacy product security security overview sharing software storage website