Is there any actual evidence whether Apple is better or not in terms of privacy?

So the common understanding in this sub would be that Apple is equally bad as other companies, of course. But Apple’s marketing Kool-Aid is still convincing for a lot of people. They are expensive so that’s why they won’t sell your data, they are a hardware company, that’s what they say.

That’s why I’d like to know myself, why exactly it is not true, and give it to other people as proof.

To narrow it down, I am talking about …

aid apple bad companies course data equally marketing people privacy sell terms understanding