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Introduction to Server Side tracking
DEV Community dev.to
On June 5 Apple announced that it will start to limit the usability of utm-tracking parameters in their safari browsers starting Q4 2023 due to privacy concerns. Other industry leaders like Google and Firefox are expected to follow closely. Among online marketers this has caused quite some turmoil as it questions their ability to continue with business-as-usual tracking solutions.
Client side tracking has been under increasing pressure for a while now. The GDPR implementation, stricter cookie laws around the world, …
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