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Introducing the Anomali User Research Group
Anomali Blog www.anomali.com
User research groups contribute significantly to product development through a data-led approach incorporating actual customers’ opinions and ideas. This information ultimately influences a product’s design, capabilities & features.
User research groups can also be a source of valuable customer feedback during beta testing and after the product is launched, helping to discover potential problems or areas for improvement. A sense of community and engagement around a product can be fostered via user groups, and this can improve client loyalty and …
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