Interoperable Private Attribution: A Distributed Attribution and Aggregation Protocol

ePrint Report: Interoperable Private Attribution: A Distributed Attribution and Aggregation Protocol

Benjamin Case, Richa Jain, Alex Koshelev, Andy Leiserson, Daniel Masny, Ben Savage, Erik Taubeneck, Martin Thomson, Taiki Yamaguchi

Measuring people’s interactions that span multiple websites can provide unique insight that enables better products and improves people’s experiences, but directly observing people’s individual journeys creates privacy risks that conflict with the newly emerging privacy model for the web. We propose a protocol that uses the combination of multi-party computation and …

aggregation alex attribution ben case computation conflict daniel data differential privacy distributed emerging eprint report insight measuring party people privacy privacy risks private products protocol report risks span the web web websites