Improving Automation and Accessibility Drive $100 Billion in Projected Ad Fraud Losses

Ad fraud, driven by automation, is a pervasive issue in online advertising, involving the inflation of performance metrics through automated bot software and tools. The increasing accessibility of automation solutions has lowered barriers to entry for fraudsters, making ad fraud a more significant threat. Ad fraud results in significant financial losses, estimated to reach $100 billion by the end of 2023, directly impacting advertisers and publishers. Consequences include skewed metrics, inaccurate targeting, and deceptive lead submissions. The credibility of the …

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