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"I feel invaded, annoyed, anxious and I may protect myself": Individuals' Feelings about Online Tracking and their Protective Behaviour across Gender and Country. (arXiv:2202.04682v1 [cs.HC])
Feb. 11, 2022, 2:20 a.m. | Kovila P.L. Coopamootoo, Maryam Mehrnezhad, Ehsan Toreini
cs.CR updates on arXiv.org arxiv.org
Online tracking is a primary concern for Internet users, yet previous
research has not found a clear link between the cognitive understanding of
tracking and protective actions. We postulate that protective behaviour follows
affective evaluation of tracking. We conducted an online study, with N=614
participants, across the UK, Germany and France, to investigate how users feel
about third-party tracking and what protective actions they take. We found that
most participants' feelings about tracking were negative, described as deeply
intrusive - …
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