How Walmart Leverages CUPED and Reduces Experimentation Lifecycle

Written by Moitreyee Dasgupta, Leihua Ye

Introduction

As a Fortune 1 company, at Walmart we continuously strive to provide an amazing customer experience with everyday low prices. We do this by constantly testing new features, machine learning models, and ideas on our website and app. Through these tests, Walmart is able to make data-informed decisions to build next generation retail. The company uses a centralized experimentation service across the organization. It runs on a fully …

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