How to Properly Implement GDPR for Customer Communications

The General Data Protection Regulation (GDP) came into effect in 2018. It aims to put more controls on how organizations manage the personal data of their EU-based users. Global companies still have to comply with the regulations if any of their customers are EU citizens or residents. The fines can reach 4% of a company’s global revenue. The penalties for noncompliance are steep, and all SaaS companies could be checked for compliance with GDPR in the future. For example, even …

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