How Rotten Tomatoes' Tomatometer, an important metric in entertainment, became erratic and reductive as some PR firms hack its score by paying obscure "critics" (Lane Brown/Vulture)

Lane Brown / Vulture:

How Rotten Tomatoes' Tomatometer, an important metric in entertainment, became erratic and reductive as some PR firms hack its score by paying obscure “critics”  —  In 2018, a movie-publicity company called Bunker 15 took on a new project: Ophelia, a feminist retelling of Hamlet starring Daisy Ridley.

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