How Jadoo powers automated campaign optimization at Walmart Advertising!

Photo Credit: AzDude

Motivation

Automation is the buzz word right now. Advertisers and partners spend hours and hours of their time pouring over campaign performance data and optimizing campaigns. Besides saving a ton of time for the advertisers, setting up automated rules gives the advertisers immediate visibility into potential campaign issues and opportunities, enables them to optimize faster and easier, and have more control over ad spend. Here at Walmart Connect (the retail media/advertising wing of Walmart), we have created …

advertisers advertising automated campaign campaigns credit data opportunities optimization partners performance photo rules ton visibility walmart word