How businesses must approach biometric tech adoption amid public scrutiny

By Zach Capers, Senior Analyst and Manager of ResearchLab at GetApp

Public perception of biometric technology looks vastly different now than it did only two years ago. Biometric data collection such as facial recognition was more widely accepted following the peak of the COVID-19 pandemic as touchless alternatives became more available to consumers. However, the security and accuracy of biometric solutions is now facing serious scrutiny from consumers.

According to GetApp’s 2024 Biometric Technologies Survey of 1,000 U.S. consumers, 42 …

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