How a CEO Runs a Company in Wartime

Yossi Appleboum, CEO of Sepio Systems in Israel, discusses the international support for Israel in the Israel-Hamas war and what his employees are doing to support the war effort, how the war is affecting Sepio Systems' performance and how generative AI can be "not a tool but a member of your team."

ceo doing employees generative generative ai hamas international israel israel-hamas war performance sepio sepio systems support systems team tool war